A Ultimate Social Media Guide for Beginners

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A Ultimate Social Media Guide for Beginners

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The social networks have revolutionized the way of communication and marketing we knew, and we used to a few years ago. Before, we opted more for a unidirectional communication and maintained over time, but now this communication is bidirectional and almost real time, so it is imperative to know this new medium well, but sometimes we do not know where to start.

To facilitate the process, I have decided to create this Social Media Guide for beginners who use social networks in a personal way, but who are thinking about leaping the professional.

How much time do I need to stop being a beginner in Social Media?

There is no magic formula, and the time you will need to learn about social media:

  • If we dedicate 2 hours a day, we will need approximately 12 months of training.
  • If we dedicate 4 hours a day, we will need only six months of training approx.

Is it important to have experience in the use of Social Networks in a professional manner?

Not only is it important, but it is also necessary since a Social Media professional grows every month in the process of continuous training and experience.

The idea is to begin to manage small projects with which to acquire experience to introduce us with Social Networks projects of greater draft gradually. In this Social Media guide for beginners, I will explain the steps to follow in order to start professionally working on Social Networks.

1. Common Mistakes in Social Media:

When we start in Social Networks is normal to make mistakes and more than once, but we must try to make the least number of possible errors, that is why I have decided to start this Social Media Guide for beginners talking about such mistakes that we should always avoid.

These are some of the mistakes that we must avoid in Social Networks:

  • Automate the publication of contents of a Social Network. The best-known example is to synchronize Facebook with Twitter so that the publications of the first appearance in the second.
  • Do not customize our biography. It is important to define our biography well since many users will find us through it.
  • Do not upload an image to the profile. We transmit the image of an unfinished profile.
  • Use a blurred or cut image. This is very common in small companies, but we must always avoid it because we are transmitting a somewhat “shabby” image.
  • Not knowing the rules of each of the Social Networks. Do not miss the rules of Facebook, Twitter, Google+, LinkedIn, Pinterest and Instagram at the end of the post.
  • Choose quality instead of quantity. Always choose those social sites which are relevant for your website because in social media marketing quality matters, not quantity.
  • Leave a social network: If you stop posting on social networks and leave it without notifying, then it won’t benefit your brand in any means. Leaving social media or not frequently updating can swoop down the growth of your business today.
  • Abuse of private communication. Send private messages to follow us on other social networks.
  • Authors. If you are going to enter the social media you have to know a clear principle, the communication is always P2P (Person to Person) and not M2P (Machine to Person), so forget tools like just unfollow or similar.
  • Excess of talking about yourself. This is what I call social egocentrism, which if we think about it carefully is utterly absurd since we just have to do the opposite.
  • Excess of publications. Depending on the social network we can perform 3 to 6 post each day, but do not overwhelm your followers by publishing content continuously.
  • Lack of publications. We must publish a minimum of the post because otherwise, our followers will leave our social channel.
  • Follow too many people. Following people is an effective way to grow on Twitter but always do it manually, little by little, and above all by putting a lot of head and common sense, forget about tools that will give you thousands of ghost users that we do not know if they are going to interact with us.
  • Use a personal profile on Facebook instead of a fan page. It does not comply with Mr. Facebook’s rules, so if he detects it, he can close the “hit and hit” account.
  • Do not focus our publications on specific areas. This will be very negative to generate a community specialized within a particular topic; we must always choose the one or the topics that we are going to focus on.

2. Social Media Strategy:

When you are a beginner, do you know how to create a Social Media strategy?

A common mistake that is usually made is to start the Social Media strategy with the creation of social network profiles, even before creating the company’s own website or also before they have defined the services or products of it.

There are other vital stages that we must start before creating the new profiles.

1. Why Create A Social Media strategy?

Begin to manage and boost social networks, goes much beyond creating profiles and start publishing post or tweets, but it is a planned and studied process, which ultimately aims to achieve goals set in the Social Media strategy.

2. Study of Keywords:

Some people pass completely unnoticed the possibility of performing a correct SEO to our social network profiles, for this purpose I will have to start by doing a small analysis of keywords.

Currently, there are many tools for keyword analysis, but the most complete and usual is the Google Keyword Planner.

A differentiating aspect in the use of keywords in social networks is that they are used to arouse interest in a topic, and a particular emphasis is placed on capturing and attracting the attention of a community on a specific topic.

3. Analysis of the Competition:

The first step to analyze the competition is to prepare a list of 5 to 10 most important companies of our direct competence, both locally and nationally. This competition calculates it based on the number of common keywords that both companies have.

4. Suitability Analysis:

Choosing a social network is not about applying a general rule and selecting the most important or relevant social networks since it is critical that we want our social channels according to the type of company.

From the business analysis that we have done previously, we can obtain the necessary data to select the most appropriate Social Networks for my business.