The social networks have revolutionized the way of communication and marketing we knew, and we used to a few years ago. Before, we opted more for a unidirectional communication and maintained over time, but now this communication is bidirectional and almost real time, so it is imperative to know this new medium well, but sometimes we do not know where to start.
To facilitate the process, I have decided to create this Social Media Guide for beginners who use social networks in a personal way, but who are thinking about leaping the professional.
There is no magic formula, and the time you will need to learn about social media:
Not only is it important, but it is also necessary since a Social Media professional grows every month in the process of continuous training and experience.
The idea is to begin to manage small projects with which to acquire experience to introduce us with Social Networks projects of greater draft gradually. In this Social Media guide for beginners, I will explain the steps to follow in order to start professionally working on Social Networks.
When we start in Social Networks is normal to make mistakes and more than once, but we must try to make the least number of possible errors, that is why I have decided to start this Social Media Guide for beginners talking about such mistakes that we should always avoid.
These are some of the mistakes that we must avoid in Social Networks:
When you are a beginner, do you know how to create a Social Media strategy?
A common mistake that is usually made is to start the Social Media strategy with the creation of social network profiles, even before creating the company’s own website or also before they have defined the services or products of it.
There are other vital stages that we must start before creating the new profiles.
Begin to manage and boost social networks, goes much beyond creating profiles and start publishing post or tweets, but it is a planned and studied process, which ultimately aims to achieve goals set in the Social Media strategy.
Some people pass completely unnoticed the possibility of performing a correct SEO to our social network profiles, for this purpose I will have to start by doing a small analysis of keywords.
Currently, there are many tools for keyword analysis, but the most complete and usual is the Google Keyword Planner.
A differentiating aspect in the use of keywords in social networks is that they are used to arouse interest in a topic, and a particular emphasis is placed on capturing and attracting the attention of a community on a specific topic.
The first step to analyze the competition is to prepare a list of 5 to 10 most important companies of our direct competence, both locally and nationally. This competition calculates it based on the number of common keywords that both companies have.
Choosing a social network is not about applying a general rule and selecting the most important or relevant social networks since it is critical that we want our social channels according to the type of company.
From the business analysis that we have done previously, we can obtain the necessary data to select the most appropriate Social Networks for my business.