Conversion rate optimization is a type of market optimization that follows a framework to enhance the number of visitors who completes a site’s goal.
This process analyses the behavior of visitors and also sheds light on what motivates a specific market category to engage in a particular way with marketing elements.
Conversion rate optimization focuses on persuading your web page visitors to take the action you desire them to take on in a campaign or on a website.
What is Conversion Testing: It is the method of conducting a multivariate test or A/B test to boost the conversion rate. It is an iterative process by nature and it helps you make assumptions about the visitors of your website. Now, testing or analyzing these assumptions will help you understand the market and thus, alter your web page accordingly. This process makes you respond to the market in an effective manner.
How does it work: CRO is a long term process, it achieves repeatable, sustainable, and consistent enhancement on conversion rate through thorough research, tests, and analysis of visitors’ behavior on your website. If the CRO programme is good, it is bound to increase the revenue of your website every month. This, in the long run, generates the cumulative annual growth of your website.
CRO as a new mindset: If you think you already know everything about your visitors’ behavior, then maybe CRO is not your cup of tea. Also, it is not for you if you don’t decide on the right expectations. Just by changing the color of a button you won’t receive more orders right away. It doesn’t work like this.
Then how does it work? Well, as you depend on the PPC, SEO, social media campaigns and email campaigns to fetch more visitors to your site, conversion rate optimization programme analyses, measures and optimizes this flow of traffic. Conversion rate optimization is a cumulative feature for your entire market strategy.
What CRO is –
A. It is a system to enhance the percentage of visitors who perform the desired action on a webpage.
B. It solely focuses on results and fully driven by data.
C. It is a new mindset and a long-term commitment.
D. CRO is a way through which you gather more information about your visitors and potential customers.
E. CRO programming is typically based on measurement, research, and analysis.
What CRO is not –
A. CRO is not a vague and tentative process. It is driven by logical and numerical explanations.
B. It is no magic that you expect it to work for your interest overnight. You have to patient with CRO programme’s performance.
C. Setting the right expectations is a must if you resort to conversion rate optimization.
The Route to Successful Conversion Rate Optimization:- For this, you need to focus on the basics. What to optimize in your site, which customers will it cater to. If you set criteria right, then you are on the right track to ensure a successful CRO process. Driven by gut feeling will not bring in any positive result for you and making changes on your web page just on the basis of mere assumptions will only waste your time and money.
Conclusion: CRO is a systematic method to focus on your site’s need. Efforts without a specific goal will not generate the desired results for your site. In order to get the largest impact, you need to set evaluating, methodical and research-based goals.