When most of the business is now being done over online interfaces, nobody wants to get hit by Google penalty. To trigger online trade and business with excellent rank search engines play a vital role in making it high over Google which seems easy but is not actually.

To get high ranking in Google, many digital marketing companies, SEO learners are making it possible to push up the links within significant limits. Which mainly results in violating Google’s terms and guidelines specifically.

Even it is estimated that Google is doing approximately 400,000 manual actions in the count of every month. Apart from this, millions of websites over the internet are also being imposed by instructive updates like Penguin and Panda.

And the most interesting part is when about 20,000 web masterminds actually re-examine the request every month. So, the conclusion is that just 5 percent of total websites actually penalized to recover the previous rankings.

But What if you will hit a penalty from Google, well, let’s talk about that in clear terms in such needs what are deeds required. But before talking about that, let me get you over a fundamental confusion about Algorithm vs. Penalty.

Misconception and Doubts about Algorithm vs. Penalty:

Well! There are many misinformation and doubts about Google penalties and the commonly found is undertaking or mistaking the concept of an algorithm as being the part penalty.

Basically, the updates like Panda and Penguin are not considered as penalties as they are algorithms which depend on some set of rules and guidelines that automotive in delivering the desired result as the possible outcome.

However, in the specific cases of Panda and Penguins Google rewards the websites over the search results that actually crave the quality standard under webmaster guidelines. In fact, Google also holds reviewers that manually review or rate the site that lies in algorithms but still lack to meet the Google standard norms.

One should know the actual difference between the manual penalty and an algorithm as it ensures the proceeding of recovery strategy respectively. The most significant difference while dealing with penalty or algorithmic issue to connect directly with Google itself to know it better.

Apart from this, we are mentioning a few critical steps for recovery with each type of Google manual action and penalty. So, let’s scroll to know it.

Significant Steps for Google Penalty:

Cloaking Redirects: When many different pages are shown to the user than shown over Google is known as Cloaking. These sneaky redirects the internet operators over the different pages which then displayed to the search engine, “Google.” This google penalty strikes into two types such as:

Partial Matches and Website wide matches. Partial Matches trigger some portions of the website and site-wide strikes penalty to the whole website.

The Solution:

• Get into the Google Search Console, then navigate to Crawl and lastly to Fetch as Google, this will help to you look for the affected pages or the portions of the site.
• Match the content on your site link by the fetched content as by Google.
• To rectify this issue, add variations between the fetched parts of the site to end this struggle.
• Check all the redirects or fetched portions and lastly sum up with a reconsideration request at final step to get out of the issue.

Cloaking Penalty: First Click Free Violation

This specific cloaking penalty charge those websites which show the whole of the content to Google yet restrict content available to users, especially those users who are from Google’s services with Google’s First Click Free policy and guidelines.

This google penalty also comes with two forms like:

Partial Matches, that affect a bit of portion of the site and Site-wide Matches, which affects the whole websites, and its content.

The Solution:

• Content viewable to the users coming from Google’s services must be the same unlike shown to Google. If need edits, do that to rank.
• Enter a reviewed request after fixing the problem.

Cloaked Images:

Apart from content, the cloaking penalty often also strikes over images like serving images such are:

• Unknown and uncertain by other images.
• Specifically, different from the served pictures.
• It also cloaks those served images which turn users away from the image.

The Solution:

• Show the same image to Google as the users of your site views.
• After fixing this specific cloaked images issue, submit it for the reconsideration request.

Hacked Website:

Hackers are great masterminds and always seek for a single advantage to exploit WordPress and other content management systems with malicious links and malicious contents, which leads to cloaked of whole websites and needs a fix.

Often after cloaked, a notification of “This Site Is Hacked” is being entered for the affected pages or web links, this whole ensure demotion of search results.

The Solution:

• Best is to contact the web host and create a supportive team to tackle this.
• Separate your website to stop more frequent damage.
• Check the Google search console to know the hacking type.
• Analysis of the type if it is a spam or malware activity.
• Check the vulnerability to know how the hacker got into it.
• Clear up the website to know the attacked portion which makes hacker to trigger.

Hidden Text and Keyword Stuffing:

Well, this is quite so simple to understand as when Google found your site guilty with the use of hidden text or keyword stuffing in a false manner. This google penalty also occurs into two varied forms:

Partial Matches: Attacking a few of the parts/portions of the website.

Site-Wide Matches: That influence the entire website.

The Solution:

• Fetch affected pages or portions of the website.
• Check out the text which seems to be similar in color over the web pages.
• Use CSS styling to check the hidden texted part and restyle or remove it.
• Edit the texted part, fix it if paragraphs are showing the repetition of words.
• Even erase other context instances of keyword stuffing.
• Submit it for a positive result after reconsideration request.

Pure Spam:

Just like many other Google penalties, you cannot ignore pure scam deeds over your site. This is specially done over the weblinks that are engaged in doing spammy activities or techniques such as automated rubbish, cloaking, nonsense content, violated activities that are against the webmaster rules and regulations.

This is also featured in two different forms:

Partial Matches: that trigger some portions of the website.

Side-wide Matches: that actually affects the entire site.

The Solution:

• The prior is to comply with webmaster guideline to avoid such pure spam penalties by Google.
• Just simply agree on reconsideration appeal for better fixing.

Final Verdict:

Unlike mentioned google penalty over sites, there are many other that strikes, which can be destructive for some pages/portions or even or the entire website. Which affect the search visibility traffic and the site revenue adversely. Some other google Penalty includes Spammy Free Hosts, Spammy structured mark-up, low-quality content, unnatural links to your website, user-generated spams, etc.

By such Google Penalty Strikes, you cannot cheat Google in any way, to get the maximum of user traffic and profit, you need to follow Google’s Webmaster Guidelines.