Struggling with Google SERPs? Here’s Google Ranking Factors Explained in Detail

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Struggling with Google SERPs? Here’s Google Ranking Factors Explained in Detail

Google ranking

Google ranking factors are a hidden treasure, the key to which is always changing. No wonder every successful marketer is always on the edge. A company that commands 85% of the desktop search engine market share surely knows its trade. And if you wish to perform well in organic search results, it will be worthwhile to know the crucial Google ranking factors.

Google maintains huge secrecy over its ranking factors and has never published any list of what factors influence rankings. With around 200 variable factors involved in determining the rankings, things get a bit complex. From on-page to off-page factors, numerous SEO statistics and domain related factors, getting your website to the top ranking in Google surely take mammoth efforts.

Universal best practices will only take you so far. Also, not every factor counts. So, if you want to know which ranking factor is crucial and which not, read on.

Website Architecture

Certain factors have vast influence over your Google SERP results. And website architecture ranks right at the top, especially when you are launching a new website. Try to inculcate clear text strings, have well-organized sub-directories and well-planned page layouts. This helps Google understand your website better. The URLs should clear the picture of the content that’s about to follow.

Domain Security

Google likes to clearly differentiate between secure and non-secure websites. HTTPS is the latest standard in website security. It is the secure version of the previous HTTP protocol. An SSL certificate is a next thread in the security lineup. All these combine to ensure that your visitors are safe while browsing through the pages.

Inbound Links

This is another factor that ranks right at the top in helping you achieve top SERPs. Also known as ‘backlinks’, these links point back to your page from other pages of the internet. They can make or break your rank. These are a means to tell Google that there are other people out there who are pointing to information on your website since you are a trusted resource. It is a trust game. And Google values trust in great regard. If you have links from trustworthy websites pointing towards you, your ranking can improve leaps and bounds.

For this reason, genuine link building has become a huge thing. You have to build your authority to earn backlinks from genuine websites. Guest posting is a great way to start.

Topic Authority

This is another vital factor to help lay a strong foundation for your SERPs. You need to find better topics to write and publish in order to earn Google’s respect. Remember, high-frequency topics are likely to be more competitive. You have to find something new and write in great detail about it.

Also, you have to gain authority by repeatedly following a particular topic and writing informative content on it. Factual content written with great detail and facts will surely rank higher. Keyword optimization and latent semantic indexing are certain key areas you should focus on while writing.

Keyword Intent

Keywords may have lost their importance to the topic but it still holds great promise. Remember, people, search with keywords! If done right, this can be a potential game changer. SEO managers consider it a big factor during on and off page analysis. Whether you focus on an exact match or holistic keywords which sound synonymous, there’s a whole lot of grammatical prowess at work here in Google’s algorithm. The exact match today means the right intent behind the searched keywords instead of being exact match alphabetically.

Content Structure

Just writing the content is not enough these days. You have to design content! We have to serve visitors with the right information. When your website provides the right answers, things simply get clearer to Google. The content should also be easier to digest and not just a block of content. So, bullet lists, images, infographics, numbered lists all come handy.

When readers find your content engaging, they are likely to stay longer on your website. This session is counted by Google and helps in determining the SERPs.

Meta Tags

Meta tags are vital in the sense that they are often underused. They are mostly overseen by programmers who key in technical data. This should be avoided. Let content managers optimize meta tags as per the page content. They help Google understand the purpose of the page.

Some of the main tags are:

  • Title Tag
  • Image Alt Text
  • Meta Description

Page Speed

People don’t like to wait. This is true when it comes to page loading speeds. If a visitor has to wait longer on your page, get ready for punishment from Google. The faster the page load times, the higher the ranking on SERPs. As a general rule of thumb, keep your page load time under three seconds.

There’s a whole lot of Google ranking factors still left. Let’s save them for later.

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