5 Google Algorithms Every SEO Expert Should Know

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5 Google Algorithms Every SEO Expert Should Know

Google Algorithms

Search Engine Optimization i.e. SEO is good for a website but not always. There are several optimization methods that bring profitable results for few sites but may turn out to be ineffective for others. Google’s algorithm for search ranking has undergone countless changes over time and basically follows the principle of quality first to determine a website’s rank. If you are aiming for higher ranks, Panda, Penguin, and Pigeon are a few algorithms to consider working upon.

Let’s take a look at five of the best Google algorithm updates of all time to bring more conversions and traffic to a website.

1. Google Panda

This algorithm receives the most striking and timely updates, that is why it is preferred by Google over all others. It evaluates a website’s rank based on the quality of content embedded in it. No matter, how many web pages are there in a site, those with relevant content will be awarded a higher rank.

Trigger Points

  1. Less content
  2. Low-quality content
  3. Irrelevant content
  4. Duplicate text
  5. Article spinning

If you are sure that your website’s rank is being lowered or hit back due to Panda, the foremost action you should take is to improve the content quality.

2. Google Penguin

The second most common automatic algorithm designed by Google is a lot different from Panda and evaluates a website’s performance based on the linking factor. Quality backlinks can positively improve a website ranking, especially if:

  • A link is placed on a page related to linked pages
  • A link point towards your website from trusted sources
  • It comes from multiple or different domains

Trigger Points

  1. Buying links
  2. Keyword stuffing
  3. Low-quality links
  4. No anchor tags

If you think that your website’s ranking is being affected by the backlinks, scan the entire site with a quality check tool. Once the trigger points are identified, take them down by any means. After the cleanup is over, consider posting relevant content with targeted keywords.

3. Google Pigeon

SEO experts who have previously handled local optimization and targeted search know about the risks involved in it. Google followed two different algorithms for traditional and local search. With a recent update on Google Pigeon, these two algorithms are made compatible with each other so they can cooperate in a better way.

Effect/ Outcome

Google Pigeon decides a website rank by determining the distance between the location of a specific business and its potential client.

4. Google Hummingbird

Hummingbird is designed to improve the search itself instead of changing the way how a website is ranked. This algorithm works by understanding the user intent behind every search request it makes. After this, it returns the best possible web pages that contain the relevant content you were looking for in a query based on the keywords inserted in a particular website.

5. Google Fred

Fred is the name given to all minor updates to Google’s search algorithms that are made every day. If you witness a sudden drop in a website’s traffic that was previously boasting a lot of online audiences, the reason in most of the cases is an unexpected Google algorithm update.

Trigger Points

  1. Unwanted advertisements
  2. Thin or lesser content
  3. Low-quality content
  4. Poor user experience

If you haven’t prepared your website for Google Fred, get ready to face the penalties and loss of traffic. To overcome the issues, prioritize on content and user experience instead of displaying third-party advertisements.

Conclusion

Google keeps updating its ranking algorithms every now and then to make sure only the worthy websites with quality content gets higher page ranks. To stay in the competition, focus on posting relevant content along with smooth user experience. Nothing should be permanent, i.e. keep updating a website to make it stay in the competition. Conduct thorough research on Google algorithms while preparing your site for search engine optimization.