How Google Analytics Work and How It is Important for Business?

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How Google Analytics Work and How It is Important for Business?

Google analytics

Google Analytics provides many analysis tools and statistics data for your site. By mean of Google, Analytics one can come to know what is happening on your site. You can get all detail of visitor by using the Google Analytics. It is an excellent tool for webmaster that is responsible for the SEO of the website.

It is a service offered by Google since the beginning of 2006 and from there it has not stopped evolving in the measurements and analysis that allows: number of visits, duration, socio-demographic data of the users (language, location, Internet provider), registration of its behaviour within the website (traffic sources, pages visited, preferred sections, displacements between them, keywords used), loading time analysis, segmented evaluations, real-time reports, social network analysis, most popular content recording, advertising reports (a wonder combined with Ad Sense and Ad Words), technical details of the devices of the visitors (browser, OS, reference of the mobile used to access), registration of very useful conversions for e-commerce sites(sales, downloads, video reproductions, etc.), multiple statistical graphs and many more functions.

In this article, we will tell you how Google Analytics will collect data of the site and how it creates reports in simple form for users.

How does Google Analytics Work?

As webmasters and even as visitors, the big question arises: how does Google Analytics collect so much data? The response combines cookies, browsers and JavaScript code within each of the pages of the website: when registering in Google Analytics, a piece of code in JavaScript is generated (or generated if multiple sites are followed) that must be copied and inserted in the header of the source code of the website; in general. The CMS which are the ones that most use to set up their sites (content management systems such as WordPress, Joomla, Drupal, Blogger, and PrestaShop), do not require repeating the process for each page created but it is done automatically after the first and only insertion of code.

When a visitor arrives at a specific page that contains the tracking code of Google Analytics, it will be loaded simultaneously to the other elements of the page and will generate a cookie, a tiny data file that is saved on the PC through the browser which will record the variables above until the visit ends. While this is happening, all the captured data will be uploaded to the Google servers, and then the corresponding reports will be generated in the Google Analytics panel, even in real time.

Advantages of Google Analytics:

Load speed: The disadvantage of outsourcing is balanced and even surpassed by the benefits of being a third party in charge of the massive task of registering visit by visit, in fact, there is the plug-in for Word Press and other CMS that also capture visits but simply. They do not have the capacity that Google has with its thousands of servers and engineering. By the way, the Google Analytics code, in addition to being light, is loaded asynchronously so as not to affect the page’s load.

The number of reports including analysis in real time (with graphics): There are reports of all kinds, some very good that are activated by default or some that are customized and enabled to be distributed even via email. The real-time functions are quite impressive.

Registration of social networks: It is interesting to be able to evaluate the campaigns carried out on social networks to increase visits to the blog or another website, and with Google Analytics you have a complete record of this with just a couple of clicks.

Multiple sites and multiple users: Edit Collaborate and Read and analyze the functions that can be delegated to other users who can access the Google Analytics data and manage its content. Of course, as many do not have a single website but have the number of sites, they can handle them all from the same account.

Compatibility with third-party services: It is not such a closed platform, and there are already many third-party applications created to take advantage of items that may not be so useful in Google Analytics.

Your relationship with Google AdSense and Google AdWords:

The one that generates the most revenue to Google is advertising, it’s not Gmail, Maps, Drive or maybe the Play Store, and it’s the ads we see on Google and most blogs and websites in the world that now they also take place on mobile devices (almost 10,000 million dollars were their profits exclusively from mobile advertising in 2012).

In general, Google AdWords is a service for businesses that seek to advertise on and other spaces, Google AdSense is the one that allows the connection between those businesses and content creators (such as bloggers) that distribute the advertising of the first lending its spaces (the banners that can be seen on almost all websites). And, Finally, Google Analytics is the statistical and analytical service that bases the quantitative part of this Google ran trinity that will soon achieve a fourth pillar: Google+, something more than a network social.

The information that one can get using the Google Analytics:

  • Pageview hit: It is the number of hits that user do on your website.
  • The event hit: It is a particular action that user do on your website.
  • Transaction hit: It is no Transaction that uses user do when visiting the website.

How to create an account in Google Analytics:

It is a simple process. Just click on the Create an account option and then follow the steps. For this, you need to have a Google account. If you have purchased the Google Apps for Business package, you can call and ask for the service to be added. Something highly recommended after implementing Google Analytics and Google AdSense on a website is to publish a Privacy Policy that informs users that you are registering their data, the services used and why you do it.

So, if you need complete detail about your site, then Google Analytics is an excellent way to get information.